About us

From the house of Dawn Foods comes Doughstory, a brand created with the focus towards worldwide distribution of premium quality food products. Doughstory has been established with the goal to bring the taste of Pakistan to the rest of the world, with our wide variety of frozen flatbreads, frozen snacks and ambient snacks.

Though as a brand itself we are new to the international market but our parent company Dawn Frozen Foods and its affiliates Dawn Bread and Bread & Beyond, carry a history of 40 years of excellence in manufacturing and distribution of bread, ambient and frozen food products in Pakistan. With the foundation of such experience, Doughstory brings to the table the intricate craft of developing great recipes that cater to the taste of a wide range of consumers.

Our state-of-the-art facilities enable us to maintain International Quality standards to develop premium products, which can be recognized through our certifications of FSSC, BRC, and Halal certification from SANHA.

About us

Inspired by the quality standards and work ethics of the top notch Dawn Bread and its descendants, including Dawn Foods and Bread & Beyond, Doughstory has emerged as a passionate entity, focused to bring the best in frozen bakery, pastry and savor category products.

Setting out with a vision to become one of the top Asian brands internationally, Doughstory strives to provide incomparable quality, superior taste and ultimate convenience to local and global markets through its vast portfolio, including ready-to-cook, baked and unbaked frozen products. With innovation embedded in its every stage – from intricate strategies to the final processes – Doughstory continues in its endeavors to be on the edge and be responsive to the ever-changing market demands.

Using state-of-the-art facilities and keeping stringent & consistent quality standards at Doughstory makes it uphold its commitment of delivering premium quality. It is due to this that the brand has earned quality certification from FSSC 22000 & BRC and is Halal certified from the world renowned SANHA.


Our mission is to make premium quality food products that are a not only a delight to the palates of consumers but also provide ease and convenience to their daily cooking experiences.


Our vision is to be the top Asian brand in the international food market, known for its consistency in taste, quality & availability.